![]() Worst of all, decades after its retirement, the character would be perverted into an alt-right symbol of hate akin to Pepe the Frog. It wasn’t all sunshine for the moon-headed man, however, as the campaign would eventually face a lawsuit from the estate of Bobby Darin. ![]() With a total of 27 commercials spanning four years, Mac Tonight climbed the heights of fame, not only resulting in a major increase in McDonald’s dinner business, but also spawning a variety of merchandise, including, of course, Happy Meal toys. Originally the brainchild of the advertising firm Davis, Johnson, Mogul & Colombatto, Mac Tonight only played for the regional McDonald’s restaurants in Southern California at first, but they became so popular that McDonald’s corporate turned them into national spots. Everything about him said “style” - from his music to his slick suit to his pitch-black sunglasses, which he even wore at night. ![]() Unlike the wholesomeness of prior taglines like “ Nobody Makes Your Day Like McDonald’s Can,” or the kid-friendly sweetness of characters like Ronald McDonald and the Hamburglar, he was cool. Mac was something completely different for McDonald’s.
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